PROFESSIONAL PROFILE
Senior consultant in brand strategy and business development, with over 25 years of experience in branding, strategic communication and organizational growth. Founder & CEO of Unity Group (since 2013) – a leading Romanian network integrating expertise in brand strategy, communication, PR, media, digital, and business architecture.

Previously founded Media Factory (2004), rebranded as Bloom Communication (2010), later integrated as the strategic and creative hub within Unity Group.

Has led and coordinated more than 500 branding and communication projects, including over 200 brand audits, positioning strategies, and business monetization programs, aimed at strengthening brand performance and sustainable growth. Strong expertise in activating brands through intelligence-based analysis and actionable strategic positioning.

Unity Group has also operated for the past eight years through a dedicated branch in the UK, providing strategic consulting and brand architecture services for international clients.

Directly involved in high-profile projects for clients such as Bosch, Neff, Franke, Siemens, Liberty Steel, Metigla, URBB (Skol, Holsten, Gunther, Granini), Cristim (Matache Măcelaru, Salam Săsesc, Bunătăți de Cristim etc.), Fiterman Pharma (Propolis C, Sindolor, Uractiv, Alinan etc.), Vedra, Antibiotice Iași, Delaco, Pambac, Agricover, Muti, Calvo, FRF, and Rewe-Penny (Hanul Boieresc, Suportero) among others.

Recognized expert in strategic brand audits and business diagnostics, 

with a proven track record in leadership and team performance, demonstrated by long-term retention (average 9 years) and efficiency across one of the most experienced strategic branding teams in Romania.
 

PROFESSIONAL EXPERIENCE
Founder & CEO – Unity Group (Romania & UK)
2013 – Present
 

Strategic leadership and executive management of Unity Group – a multidisciplinary branding and business strategy network offering integrated services in brand architecture, identity systems, audit & positioning, market entry strategies, and communication design. Direct oversight of group operations, client relations, business development, and strategic planning for key accounts across FMCG, industrial, retail, pharma, and institutional sectors. Responsible for expanding the group’s footprint internationally through Unity Group UK.

Key achievements:
• Consolidated the Unity Group ecosystem integrating Bloom Communication, We-Do Communication, Impressum Communication etc. and partner agencies.
• Developed 360° brand transformation frameworks for major corporate clients.
• Introduced cross-sector collaboration between brand strategy, creative, and business consulting.
Manager & Senior Brand Strategist – Bloom Communication
2004 – Present
Founded Media Factory (2004), restructured as Bloom Communication (2010), providing strategic leadership in branding, communication, and creative development. Oversaw brand identity systems, market positioning, and integrated marketing campaigns for national and multinational clients.
Senior Associate Expert on Marketing & Branding – Gateway & Partners Moldova (Export Partners SRL)
2023 – Present
Strategic consultant and trainer for donor-funded export promotion programs supporting Moldovan SMEs in enhancing visibility, competitiveness, and export readiness.

Key responsibilities:
• Develops branding and marketing strategies for companies entering international markets (EU, UAE, Romania, etc.)
• Conducts brand audits and builds tailored value propositions aligned with buyer expectations
• Advises on digital presence, visual identity, packaging, storytelling, and communication strategy
• Designs and delivers workshops on branding for export and international marketing
• Prepares companies for B2B matchmaking and trade events through branding alignment
Various Strategic, Coordination and Development Roles – Non-profit and Consultancy Sector
1999 – 2004
Held roles such as Project Manager, Executive Director, HR Manager, Consultant, Trainer, and Development Director across NGOs, public institutions, and private companies. Responsibilities included project management, communication, institutional development, training, and social impact initiatives.

Relevant organizations: SEF Foundation, FAORI Iași, XL World Romania, Inner Tech, Social Development Forum, Amado SRL, and various collaborations with Tg. Neamț City Hall.
 

EDUCATION
Master’s Degree – Social Psychology: Human Relations & Communication
Faculty of Psychology & Educational Sciences, Al.I. Cuza University, Iași
2002 – 2004

Bachelor’s Degree – Philosophy, Political Science Section
Al.I. Cuza University, Iași
1998 – 2002
Focus: Communication, PR, Marketing, Political Sociology, Social Psychology

High School – Computer Science & Programming
“Ștefan cel Mare” High School, Tg. Neamț
Graduation: 1998